Chairman Letter
Thank you for your interest in JAC for home appliances, and welcome to our website.
JAC has succeeded over the years to reach a great reputation through the products and services offered that are of high quality, flexibility and durability. And the primary factor for this achievement is commitment to exceed the expectations of our customers.
Our business still is growing everyday and we remain devoted to our philosophy of producing high quality products according to the highest international standards. While gaining the trust and respect of our clients, we keep investing in our human capital, constantly training them to be always ready and able to adapt to the everyday changes that affects our market and community, preparing them to work under difficult and demanding conditions, united with one mission in mind which is the continuity of our operations.
JAC has a key role in the electrical household appliances industry in the region and we have ambitious plans to grow amidst competitive markets through manufacturing and developing the best electrical appliances. JAC will continue to retain the prestige and reputation we have gained and strengthen it through the development of this company while gaining success in all aspects of our business.
Whether you are a current or a soon-to-be client, your support is highly appreciated, motivating us to continue our quest to grow and be part of the development of electrical household appliances industry.
Farag Nafea
Chairman
Our History
1990
Nafea Group was established in 1990 as a trading company in the field of home appliances. The founders, having a clear vision in mind, started doing the necessary research in the local market and that was the start to offering our products that are of high value and quality while being affordable.
Within the year of 1990, Nafea Group had introduced to the market a range of high quality electric home appliances. Nafea Group presented the top of the line conventional television sets & succeeded to gain a significant market share in just two years. JAC reached tremendous success through the years after gaining a significant market share in all product range.
1995
In 1995 with the rapid growth of the group, the group established it’s first industrial arm, building JAC’s first Factory for televisions, plasma screens & LCD screens, located in the Industrial Region in Badr City. A move that was necessary in order to meet the growing demand on JAC products.
Due to the importance of building strong relation with its consumer, Nafea Group opened retail outlets in different location in Greater Cairo to give better service to its consumers.
2011
Nafea Group expanded its industrial arm by building a state of the art factory specialized in plastic components that serve its own brand, filling the gap in the local Egyptian market in the plastic industry.
The success that Nafea Group was not possible only providing great products to the market but also by offering an after sales services that cover its consumers from all over Egypt. Nafea Group succeeds to serve its consumer through service centers that exceed 120 service centers all over Egypt.
With the continuing yet stable growth, this success war reached by the effort of the powerful dedicated team that exceeds 500 employees who are committed to the clear vision of the founders to provide the best service for its stakeholders.
Today Nafea Group products are available in more than 1000 outlet stores all over Egypt and expanding day by day in order to offer the best service to our consumers.
Our Mission
Nafea Group aims to provide electrical home appliances developed with the latest modern technology with quality and high efficiency.
Our mission is to achieve excellent services to our customers and to become a number one product in Egypt.
Our Vision
Our vision is to be able to compete in the field of home appliances by continual development of our ability while keeping our company values.
Our Principles
Our - Values
- Teamwork
- Integrity
- Progress
- Prosperity
- Excellence
- Values
- Teamwork
- Integrity
- Progress
- Prosperity
- Excellence
Values guide the way we do business everyday. Everyday we make promises to reach more customers and increase their brand loyalty. We live these values.
